A Scalable Digital Backbone for the World’s Largest Green Hydrogen Projects
Accelerated global project visibility,
streamlining investor relations and stakeholder alignment
3x faster content deployment,
reducing communication lags for multi-billion-dollar energy initiatives
+45% engagement uplift,
strengthening ICE’s industry position and fast-tracking regulatory buy-in
Project Details
InterContinental Energy (ICE), a pioneer in large-scale green hydrogen projects, is driving global decarbonisation with giga-scale wind and solar hubs across Australia and the Middle East. As ICE’s portfolio expanded, they needed a scalable, future-ready digital platform to effectively showcase their innovations, communicate with diverse stakeholders, and keep pace with their rapid growth. Webpuppies partnered with ICE to revamp their digital presence, ensuring the platform could evolve with their projects and provide seamless content management.
The Challenge
As the world’s largest green hydrogen projects gained momentum, ICE needed a powerful digital infrastructure to match its ambitions. However, their existing platform was holding them back.
Key Challenges
Limited Scalability
Missed High-Stakes Opportunities
Complex Innovations, Lost in Translation
Heavy Dependence on External Teams
Without a scalable, self-sufficient digital platform, ICE risked falling behind in global energy leadership. They needed a solution that would empower them to own their digital presence, accelerate stakeholder engagement, and strengthen their competitive edge.
Our Solution
From Digital Bottleneck to Growth Accelerator: ICE’s Future-Ready Platform
Website Development & Design Services
Webpuppies collaborated closely with InterContinental Energy to design and develop a future-ready digital platform capable of scaling with their rapid growth and increasing communication needs. Our approach focused on delivering a flexible, user-centric experience while ensuring that the complex story of green hydrogen was presented in a clear, engaging manner.
Modular and Scalable Infrastructure
Designed a flexible website architecture that allows ICE to easily add new content and features without extensive redevelopment, ensuring the platform can grow alongside their expanding projects.
Interactive Content for Complex Concepts
Developed custom animations and interactive elements to simplify and visualise advanced concepts like green hydrogen production and the P2(H2) Node™ technology, improving stakeholder understanding and engagement.
Mobile-Optimised Experience
Ensured seamless user experience across desktop, tablet, and mobile devices, making critical project information accessible to global audiences at all times.
SEO-Ready Structure
Implemented a clean and organised content hierarchy, improving ICE’s search visibility for relevant keywords in renewable energy and green hydrogen.
Technical Support & Maintenance
Beyond the website launch, Webpuppies continues to provide ongoing technical support and maintenance services to keep ICE’s platform secure, fast, and up-to-date. We act as an extension of ICE’s team, ensuring their digital presence remains robust and responsive.
Seamless Content Updates
Enabled ICE’s internal team to manage and update content independently, reducing dependency on external support while improving speed and efficiency.
Regular Performance Monitoring
Continuously track and optimise the website’s performance, ensuring fast load times, high uptime, and smooth user experience.
Proactive Security Measures
Integrated advanced security protocols and system updates to protect the platform against vulnerabilities and potential cyber threats.
Quick Resolution of Technical Issues
Our dedicated support team ensures 95% of issues are resolved within 24 hours, minimising disruptions and maintaining a high level of reliability.
Results & Impact
45% Increase in High-Value Engagement
Scalable Growth Platform
ICE now has a future-proof digital ecosystem that seamlessly scales alongside multi-billion-dollar projects—without costly redevelopment.
3x Faster Decision-Making & Stakeholder Alignment
Real-time content updates ensure investors, policymakers, and partners receive critical insights instantly, accelerating regulatory approvals and project visibility.
Stronger Industry Presence & Visibility
Optimised SEO and structured content helped ICE rank higher for green hydrogen-related searches, solidifying its reputation as an industry leader.
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