Webpuppies Drives Korn Ferry Academy’s Growth with Strategic Marketing Innovation

Client

Korn Ferry

Singapore

Client Details

Korn Ferry is a global leader in organisational consulting, known for helping companies build effective teams and structures. To elevate the Korn Ferry Academy’s marketing impact, they turned to Webpuppies for strategic growth and streamlined solutions.

The Challenge

Streamlining Marketing and Enrollment Processes

Korn Ferry faced several challenges in their marketing and enrollment processes:

Complex management of marketing and social media campaigns
Need for strategic consultation to drive sustained business growth
Efficient handling of online course registrations and customer inquiries
Achieving ambitious enrollment targets for Korn Ferry Academy programs

The Webpuppies Solution

Dedicated Marketing & Admission Specialist

Webpuppies provided a tailored solution to address Korn Ferry’s needs through:

Assigned Dedicated Resource

A Marketing & Admission Specialist was deployed to manage Korn Ferry's marketing initiatives.

Comprehensive Campaign Management

The specialist developed and executed campaigns, including budget planning, content creation, and schedule implementation.

Strategic Insights

Detailed reports on market trends and actionable suggestions were provided to optimize business strategies.

Customer Experience Enhancement

The resource managed day-to-day inquiries, handled customer feedback, and guided potential participants in program selection.

The Results

Amplified Marketing Impact and Enrollment Growth

The partnership between Webpuppies and Korn Ferry yielded significant results:

Increased Program Awareness: Enhanced social media marketing efforts led to higher visibility for Korn Ferry Academy’s offerings.
Improved Enrollment Rates: The dedicated resource’s efforts resulted in increased program enrollments.
Optimised Customer Experience: Ensured qualified registrants met course criteria and provided strategic input on future marketing directions.

The Impact

Cost-Effective Growth and Strategic Advancement

Korn Ferry experienced substantial benefits from this collaboration:

Significant Cost Savings: Over 60% reduction in marketing costs compared to engaging an external agency.
Strategic Growth: The Marketing & Admission Specialist played a key role in the Korn Ferry Academy’s expansion.
Seamless Integration: The resource provided strategic advice on marketing campaigns and business growth initiatives, ensuring ongoing success for the Academy’s marketing efforts.

The Webpuppies Difference

This case study showcases Webpuppies’ ability to:

Provide tailored solutions to complex business challenges

Offer cost-effective alternatives to traditional agency engagements

Deliver measurable results in marketing performance and business growth

Integrate seamlessly with client teams to drive long-term success

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