The Challenge
Enhancing User Engagement and Survey Management
he client, a leading content creator in Singapore, faced several challenges in developing a community panel and survey platform:
- Encouraging User Participation: Needed an engaging system to motivate fans to participate in surveys via a mobile-friendly interface, with rewards as an incentive.
- Efficient Survey Management: Required a platform that allowed researchers to easily deploy, segment, and manage multiple surveys.
- Admin and Data Security: Sought a secure admin interface to manage user and researcher access while safeguarding user data through secure handling and authentication processes.
These challenges were key to building a platform that would foster stronger connections with the online community and support efficient data collection.