The Challenge
Digitising Operations in a High-Volume Catering Business
Neo Group faced several complex challenges in bringing their catering business into the digital realm:
- System Integration: Needed to seamlessly connect the mobile app with internal systems, including kitchen management, to manage orders, delivery tracking, and event setups.
- Real-Time Driver Communication: Required a driver app to enable real-time updates, customer notifications, photo capture, and delivery status tracking.
- User Accessibility: Aimed to create a bilingual, user-friendly platform to cater to Singapore’s diverse customer base.
- Unique Catering Features: Needed specialised functionality for scheduling buffets and managing catering logistics for events.
These challenges were essential to ensuring a smooth digital transformation and maintaining operational efficiency.