The Challenge
Balancing Anonymity with Security and Engagement
Creating Bubel presented several key challenges for Stamcorp International:
- Ensuring Secure Anonymity: Needed to provide a platform where users could express emotions anonymously without risking misuse, trolling, or abuse.
- Gamifying the Experience: Aimed to make the user experience fun and engaging, with gamified elements to encourage interactions within social circles.
- Establishing a Unique Brand Identity: Required custom emojis, avatars, and a new communication language to differentiate Bubel from other social platforms.
- Appealing to a Broad Audience: Needed to conduct targeted research to refine the app for various age groups and user preferences.