Negative search engine optimization (SEO) is a mischievous business strategy against competitors that sabotages or alters their website’s rankings in search engine results. While it is not technically considered a cybercrime yet due to a lack of specific policies defining it as a criminal offense, it is a practice that deliberately harms a website’s organic […]
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Clicked a link and landed on a different web page? That is a landing page, which is essentially the first web page that appears directly after clicking a link. In a broader sense, landing pages can be any web page that is presented as a home page, description page, blog post, or a catalog of
Create High-Converting Landing Pages in 10 Steps Read More »
More companies are now enhancing business operations to thrive in today’s digital environment. One of the ways to do this is to invest in Software as a Service (SaaS) applications to interconnect processes, increase productivity, and improve customer satisfaction. But what exactly is Software as a Service (SaaS)? SaaS is a cloud-based software service model
SaaS 101: The Basics of Software as a Service (SaaS) Read More »
Split testing, also referred to as A/B testing, is the comparison between two versions of a variable, which may be a page element or a web page. The purpose of A/B testing is to evaluate which variable performs better or which has elements that provide more impact and improvement to the rate of investment (ROI)
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After the publication of Jake Knapp’s The Sprint Book, design sprints soon became popular and created a buzz among entrepreneurs around the world. Design sprint workshops were being hosted here and there to help designers and business owners alike solve the challenges that they face. But what are design sprints and why do you need to
How Design Sprints Work: A Guide to Their Effectiveness Read More »
The challenge that website owners face nowadays is how to connect with customers and improve user experience (UX). Hence, live chat support has been one of the key features that websites use to encourage communication from their users. Setting up live chat support allows your brand to efficiently cater to the needs of your customers and
7 Benefits of Having Live Chat on your Website Read More »
The global entertainment industry underwent a huge shift as the world experienced a digital transformation at the turn of the millennium. Studies show that the market size for digital entertainment was valued at $183.1 billion in 2019 and is estimated to reach up to $652.2 billion by 2027, growing by at least 20%. Jason Peterson, chairman, and
Bringing Digital Entertainment Worldwide Read More »
Your website design needs to communicate your business objectives well. Every aspect of your website design is crucial in achieving this goal, which is why choosing between a single-page vs. a multi-page website design can also be difficult. Unified, single-page websites present all the pertinent information about your business in one simple scroll. Meanwhile, multi-page
Single-Page vs. Multi-Page Websites: Which is Right for Your Business? Read More »
It is challenging to create a website when you wish to launch your business or organization while having high expectations. You may get into difficulty when choosing which quality of your website to amplify, or when working through specific functions and elements in digital marketing. Instead of doing it yourself, you may consider seeking professional
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Website localisation is the process of transforming a current website into a more accessible and usable platform for a foreign target audience. Contrary to popular belief, localisation is not just about translating the website into a specific language – it is an intricate process that considers cultural sensitivities as well. Here are six reasons why
6 Reasons Why You Should Localise Your Website Read More »
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