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Information technology or IT is the backbone of most business functions, which is why investing in technology plays a huge role in every company’s business strategy. Determining your IT budget, especially with the industry climate that we have right now, can prove to be particularly difficult. According to Gartner Inc., worldwide IT spending is expected to […]

Having a working website is not enough. Consumers must be able to get what they want, and they need to get it fast. While high-quality content is the strongest foundation of websites, if the content loads slower than average, it will be rendered useless in the long run as users will most likely exit your

For the longest time, the holiday rush has been a challenge among traditional brick-and-mortar shops. The unusual influx of customers visiting physical stores packed in just several days is an effect of many factors affecting them, including crowded mass transportation systems, availability of income, and time constraints. These are the same factors why there has

Up to 52% of consumers view technology as a significant part of their daily lives, as mentioned in the Technology Vision Consumer Survey. In a post-digital era, about 6.4 hours are spent on the internet by people around the world. As another decade starts, digital services and technology are expected to cater to more users

A website hosts a large ecosystem of data that covers who manages it, how it is managed, and the users that subscribe and register on it as well. All tools, applications, and information technology systems can become susceptible to hacking. Lack of control and management on your websites and the depletion of the privacy of

Negative search engine optimization (SEO) is a mischievous business strategy against competitors that sabotages or alters their website’s rankings in search engine results. While it is not technically considered a cybercrime yet due to a lack of specific policies defining it as a criminal offense, it is a practice that deliberately harms a website’s organic

Clicked a link and landed on a different web page? That is a landing page, which is essentially the first web page that appears directly after clicking a link. In a broader sense, landing pages can be any web page that is presented as a home page, description page, blog post, or a catalog of

More companies are now enhancing business operations to thrive in today’s digital environment. One of the ways to do this is to invest in Software as a Service (SaaS) applications to interconnect processes, increase productivity, and improve customer satisfaction. But what exactly is Software as a Service (SaaS)? SaaS is a cloud-based software service model

Split testing, also referred to as A/B testing, is the comparison between two versions of a variable, which may be a page element or a web page. The purpose of A/B testing is to evaluate which variable performs better or which has elements that provide more impact and improvement to the rate of investment (ROI)

After the publication of Jake Knapp’s The Sprint Book, design sprints soon became popular and created a buzz among entrepreneurs around the world. Design sprint workshops were being hosted here and there to help designers and business owners alike solve the challenges that they face. But what are design sprints and why do you need to