Your website represents your brand, product and business. It is also one of the first touchpoints that your customers access when they want to know more about you. This is why it’s more important than ever to have a website that gives the right impression and is relevant to the digital world. If you’re not sure if your website needs a makeover, here are six reasons it may be worth investing in a website redesign.
1. Improve User Experience
If your website was designed some years back with little consideration for user experience (UX), it is time to invite a user experience design company in Singapore for a big revamp. These days, users are more demanding and tech-savvy; they are no longer tolerant of websites that are difficult to navigate, slow to load and non-mobile-friendly. If your website has any of these issues, revamping your website with an UI UX design agency in Singapore could help you align more closely with your business goals.
2. Boost Your Website Ranking
An outdated website tends to rank poorly in Search Engine Result Pages (SERP) when users conduct a search on Google. This is because there are more updated and relevant websites that provide more comprehensive content to match the search criteria. With 4.66 billion active internet users and Google holding 91.54% of the global search engine market, you’re missing out on a lot of growth and sales opportunities if your website is not optimised to capture a bigger audience.
3. People Prefer to Perform Searches on Their Mobile Devices
Research has shown that 92.6% of the internet population accessed the internet via mobile devices. If your web design company in Singapore has yet to optimise your website to facilitate mobile viewing, your business could be losing out to your competitors.
Desktop-only sites might have sufficed in the past when users didn’t rely on their mobile devices to shop and do research. These days, users prefer the convenience of accessing all sorts of data from their mobile devices. If you don’t have a mobile-friendly website, it is surely time for a revamp.
4. Meet the Needs of an Expanded or New Target Audience
If your business has changed its strategy, engaging an UI UX design agency in Singapore to revamp your website is a necessary step to ensure your online presence meets the needs of your new objectives. This may include tweaking your product descriptions, the design of your website or offering free content to reflect your new business strategy. The process requires extensive planning but your investment in the website redesign will be worth the effort when you see vibrant traffic after it is completed.
5. Refresh Your Branding
A website redesign is necessary if you intend to rebrand or refresh your brand image to help your business stand out from the competition. Besides rewriting brand messages to reflect the new identity, the design, choice of images and colours must also be redefined to project a cohesive brand identity.
Most customers love to be associated with a well-established brand, so don’t be surprised if your revamped website quickly increases customer recognition and customer loyalty.
6. Address Complaints From Customers
Are your customers having issues accessing your website? When your website is not running at optimum, you’ll not only run the risk of losing traffic but also business revenue!
Amongst common problems that users complain about, issues such as difficulty in locating a website and the lack of mobile-friendly pages and ecommerce support are on top of the list. An efficient way to get around this is to call in a user experience design company in Singapore to help you upgrade your existing site to one that resonates with your customers.
Conclusion
Having an up-to-date website that is well optimised for global internet users can easily bring constant traffic, improved brand image and even increased revenue. If your current website is not up to par, hiring a web design company in Singapore is a hassle-free option that will solve your problem and work to your advantage.
