Transforming Logs and Metrics into Actionable Insights
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Transforming Logs and Metrics into Actionable Insights

Logs and metrics play a critical part in the management of any business. Through logs, you can ensure the security of your data, monitor your IT infrastructure, and reduce risks by preventing downtime. Proper log management and a good log analysis software can help you detect threats and errors in your system in real-time and help you meet your compliance requirements as you go so you can focus on the other aspects of your business.

Be++ featured Lee Smith, CEO of, an ISO-certified centralized logging and metrics management company. We talked about logs and metric management and the journey that led to the development of, project management, working remotely in a pandemic-stricken world, and the impact that digital transformation had on their company.

Logs and metrics management made easy

Lee Smith started as a side project while doing consultancy for another organization. The organization had a number of services but was completely unaware of their logs, servers, and other internal system problems. Lee saw this opportunity to develop a solution that would also help other organizations — by creating a centralized log management and metrics software. makes things easier for businesses around the world to secure the management of their data through fully customized solutions. Data breaches sometimes happen and large organizations are particularly susceptible to these incidents, especially with the amount of information that they hold. Through proper logs and metrics analysis, can prevent these said breaches and reduce the risk of downtime. Developers and software engineers also benefit from the early detection of threats and errors in the system. As a result, their team can handle and manage these problems internally faster and more effectively before they could even reach the end customers.

A hybrid software solution follows a hybrid business model where customers can choose to use the defaults that the platform already provides and get additional help from’s tech support team at the same time. Within five minutes of signing up, customers can already easily get started and build out what they need based on the guides and resources that the platform has.’s self-serving platform allows tech teams from their consumer base to tinker with the software itself since it’s fully customizable. On the other hand, large organizations with no sufficient technology expertise can also come on board and ask for full support from’s own tech team.

Choosing the right tool provides automation for a lot of business organizations around the world but when it comes to project management for his own company, Lee believes that the key to great project management is to choose a tool that works for your company and your own team.

Lee says that technology aside, the best thing that you can do is trust people to do their jobs. By giving people enough time and freedom to do what they need to do and allowing them to use the tools that they prefer themselves, your team’s productivity could also increase.

Lee believes that aside from great skill sets, you must choose people who work smart and whom you can trust long-term. Investing in the right people who are enthusiastic about their jobs, have a great eagerness to learn, and enjoy a bit of freedom will help you to prevent micromanaging.

Developing your platform and services

At the moment, Lee and his team are currently working on improving the UI/UX of to make it easier for people to use and explain. Developing a good user experience is really important, especially with emerging technologies, so that people can easily understand it and don’t get intimidated from the get-go.

When it comes to developing your product and services, Lee advises that it’s essential for any founder or business owner to talk to their customers as much as they can. By talking to your customers, you can discover what their problems are and this can help you to create more solutions and efficiencies with your platform or software.

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About the host

Abhii Dabas is an active member of the tech community, and through his companies (including Webpuppies), he conducts outreach programs across different universities with a focus on entrepreneurship. Over the past months, he has already trained over 1,000 university students to help them prepare to join the workforce.

About the guest

Lee Smith is the CEO and founder of, a SaaS platform that serves businesses around the world with a fully-customized log & metrics solution that is scalable, secure, and compliant. Lee is currently based in Manchester, United Kingdom.