What is Inbound Marketing?
According to Hubspot, Inbound marketing is about "creating valuable experiences that have a positive impact on people and your business" and that can be done through the three components of the Inbound Methodology: Attracting new prospects, Engaging with them, and Delighting them.
You can Attract your potential customers by creating helpful and relevant content. Then, Engage with them through email or chatting them up. Finally, you Delight them by sharing your expertise on the topic. You should also work with your sales and services teams to ensure that the flywheel continues to spin and allow the business to grow.
Through providing something of value to the potential customer, you build credibility and trust for your business. Customers will be more inclined to engage your services after interacting with your content.
How do you create useful content?
Your content must be attractive enough for potential customers to share their contact information in exchange for it. If you haven't gotten into blogging, start right away. Blogging is the fastest and easiest way to provide helpful content for potential customers.
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