Website Revamp: Telecom Service Provider | Case Study
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Website Revamp: Telecom Service Provider

Aligning Website with Future Marketing Strategies



A strong digital presence is the key to today's competitive environment.

In order to create a winning website, companies must clearly define their target audience and goals to stay focused on desired business outcomes.

 
 

Project Overview

Homepage and deals page redesign to aid with promotional campaigns.


Challenges

  • Reorganize the website content to improve user experience.
  • Setup website performance and digital campaign tracking.

Solution

  • Devised a user journey map to help visualize how target users interact with the website.
  • Conducted an in-depth website audit to identify errors and areas of improvement for better visibility on search engines.
  • Optimized crucial on-page factors such as meta tags, headings, and alt attributes.
  • Integrated Google Analytics and deployed tags that track specific actions such as clicks and page views to setup website goals.
  • Installed Facebook Tracking Pixel on the website for better Facebook targeting and ad creation.
  • Created new deals pages to showcase seasonal offers.
  • Revamped the homepage based on key findings from user interviews and best practices to decrease bounce rates and boost conversion.

Scope of work

Site Architecture

Website Optimization

User Experience Design

Development and Execution


Results

2 Weeks

Project Turnaround Time

20,000+

Unique Website Visitors

8,000+

Goal Completions

About the Client

Brunei's most recognized telecommunication company that provides mobile, broadband, and digital services.

At present, they have 9 branches all over the country and has served over 400 thousand customers.



Headquarters

Brunei


Industry

Telecommunication


 

Project Snapshots

 
 
 
 

Homepage

 
 
 
 

Promo Page

 

 


Client Review

"They were quick to implement feedback and also showed us best practices, acting as a consultant and suggesting things. Usually, vendors only focus on exactly what you want and won’t try to challenge you. Webpuppies Digital is the expert in design, and they challenged us to make sure we got the proper results. When we launched the paid promotion, it happened at midnight and Webpuppies stayed up to make sure everything worked. They were always there and never counted the hours. It definitely made me feel less alone knowing they were there. Webpuppies Digital was extremely patient and proactive during the entire project. They were literally part of our own team."

 



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