Bakeshop E-Store Development
May 20, 2020
Money Transfer Website Redesign
June 8, 2020
Telco Website Redesign
Aligning Website with Future Marketing Strategies
A strong digital presence is the key to today's competitive environment.
In order to create a winning website, companies must clearly define their target audience and goals to stay focused on desired business outcomes.
Project Overview
Homepage and deals page redesign to aid with promotional campaigns.
Challenges
- Reorganize the website content to improve user experience.
- Setup website performance and digital campaign tracking.
Solution
- Devised a user journey map to help visualize how target users interact with the website.
- Conducted an in-depth website audit to identify errors and areas of improvement for better visibility on search engines.
- Optimized crucial on-page factors such as meta tags, headings, and alt attributes.
- Integrated Google Analytics and deployed tags that track specific actions such as clicks and page views to setup website goals.
- Installed Facebook Tracking Pixel on the website for better Facebook targeting and ad creation.
- Created new deals pages to showcase seasonal offers.
- Revamped the homepage based on key findings from user interviews and best practices to decrease bounce rates and boost conversion.
Scope of work
Site Architecture
Website Optimization
User Experience Design
Development and Execution
Results
2 Weeks
Project Turnaround Time
20,000+
Unique Website Visitors
8,000+
Goal Completions
About the Client
Brunei's most recognized telecommunication company that provides mobile, broadband, and digital services.
At present, they have 9 branches all over the country and has served over 400 thousand customers.
Headquarters
Brunei
Industry
Telecommunication
Project Snapshots
Homepage
Promo Page
Client Review
"They were quick to implement feedback and also showed us best practices, acting as a consultant and suggesting things. Usually, vendors only focus on exactly what you want and won’t try to challenge you. Webpuppies Digital is the expert in design, and they challenged us to make sure we got the proper results. When we launched the paid promotion, it happened at midnight and Webpuppies stayed up to make sure everything worked. They were always there and never counted the hours. It definitely made me feel less alone knowing they were there. Webpuppies Digital was extremely patient and proactive during the entire project. They were literally part of our own team."
