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Food and Catering Mobile App Development
Promoting Usability by Identifying User Pain Points
User research plays a vital role in product strategy.
Turning user insights into action by exercising empathy and intuitively guiding users to achieve their goals will eliminate reliance on traditional mediums as well as promote productivity and innovation.
Project Overview
A food delivery mobile app for logistic drivers that keeps track of orders, notifies customers, and captures QR codes, photos, and signatures.
Challenges
- UX/UI redesign of the existing mobile app.
- Reduce user frustration by streamlining workflow with an easy to use mobile app interface.
Solution
- Created a User Journey Map to identify the needs, motivation, and critical pain points of the users.
- Designed low to high fidelity wireframes to layout the content and functions as well as convey the overall direction of the mobile app.
- Produced an interactive prototype to validate ideas and get user feedback before development.
Scope of work
User Research
UX/UI Design
About the Client
The industry leader in food catering in Singapore.
This award-winning SGX-listed company is celebrated for its top of the line food quality and reliability.
Headquarters
Singapore
Industry
Food and Beverages
Project Snapshots
Logistics Driver Journey
Order Status and Food Collection Screens
Payment Screens
