Can UI/UX Design Design Transform the Way We Tackle Obesity? This Top Global Healthcare Company Redefined Health Education with Webpuppies | Case Study
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Can UI/UX Design Design Transform the Way We Tackle Obesity? This Top Global Healthcare Company Redefined Health Education with Webpuppies

 
 

In this day and age where healthy eating and lifestyle are all over social media, it's still impossible to ignore the stark reality of health issues: over a billion people worldwide are facing obesity, and the numbers just keep going up. In fact, the worldwide obesity rate has nearly doubled since 1980. It's like a global wake-up call.


This is the challenge that a leading global healthcare company aims to take action on. They wanted to empower obese patients with a digital platform that would demystify the complexities of weight management and obesity. The big question is how? The one-word question that carried the weight of countless lives in the balance.


Their quest for a solution led them to Webpuppies, a UI/UX design company renowned for turning challenges into tangible results. Let's dive into their journey, combining science and design to make a change in the healthcare space.


The Challenge


This global healthcare company found itself grappling with a fragmented online presence that left obese patients struggling to find coherent information. "Our aim was to provide a clear path for individuals drowning in obesity-related information overload," the client shares. "We needed a solution that would empower them, making them feel informed and in control [of their health]."


The Solution


With the challenge clear and the stakes high, the global healthcare company and Webpuppies set out to reshape the landscape of patient education. Here's how they tackled the task at hand:


1. Visuals-driven Information Dissemination

"We realized that sometimes, less is more," the client says. And so, the Webpuppies team waved their user interface and user experience design wands to transform dull text into captivating visuals. Complex concepts became easy-to-digest graphics, giving life to data and making it more relatable. It was like turning a textbook into a vibrant storybook.


2. Highlighted Call-to-Action

The client wanted their users to feel they could take charge. With this in mind, Webpuppies ensured that actions like contacting healthcare providers, exploring content, or subscribing to updates were as easy as snapping your fingers.


3. Enhanced Focus on User Journey

"Our users weren't just data points; they were real people," the client emphasizes. And real people have unique needs. So, Webpuppies worked hand in hand to understand user personas. The result? An information architecture tailored to guide each user through a personal journey to wellness.


The Results

Fast forward, and the impact of the collaboration was nothing short of awe-inspiring.


Empowering Informed Decisions

"The 'aha' moments were priceless," the client shares. Obese patients now had access to a treasure trove of knowledge. They understood the risks, the rewards of weight loss, and how to kickstart their journey to a healthier life.


A User-friendly Microsite

Navigating the microsite was now a breeze. Patients could explore resources, connect with healthcare providers, and stay updated on the latest in weight management—all with a smile.


Fostering Engagement

Webpuppies’ UI/UX design created a virtual magnet. Lower bounce rates, longer visits—it was clear that users were not just visiting. They were engaging.


"Webpuppies got us. They understood our vision and infused it into every pixel,” the client shares. Together, they married innovation, science, and design to orchestrate a transformative experience for obese patients.


This partnership showcases how good UI/UX design can elevate humanity. By creating a visually engaging microsite, the company gave obese patients not just information, but the wings to soar towards healthier lives.

About the Client

one of the leading global healthcare company



Headquarters

Denmark


Industry

Pharmaceutical





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