Let’s face it – nobody wants to browse a poorly-designed and outdated website. In a 2020 statistics compilation, WebFX notes that 75% of website credibility is perceived from design, while 66% of internet users prefer to spend more time on a visually-appealing website if given only 15 minutes to consume content.
While redesigning your website can be an overwhelming task, it is proven to yield beneficial results in the long run. A successful website redesign ultimately focuses on customer satisfaction, which leads to enhanced online presence and higher revenues. More importantly, it lets you review your site’s content and overall branding, improve communication with customers and your employees, and update functionality features such as graphics, interface, and compatibility with all browsers and screen resolutions.
Your website is the gateway that directs visitors to your products and services. Therefore, it is only fitting to give it the utmost attention and investment it deserves. According to Business 2 Community, the average lifespan of a website is between 1.5 to 2.5 years, depending on your business’ plan and needs. A website redesign doesn’t have to be accomplished all at once. Making small changes over a period of time can be easier and more cost-effective.
So how do you know it’s time for a website revamp? Here are some tell-tale signs that it’s time to go back to the drawing board:
If your website looks old and archaic, then it’s time to start the website redesign process. Aesthetics are a crucial part of your website. A Hubspot article says that about 32% of marketers consider visual images as the most important form of content for their company.
An unresponsive website is bad for business. Industry insiders say that slow-loading websites can lead to a USD2.6-billion revenue loss annually. If your site has slow loading features and is not compatible for mobile use, come up with a redesign plan now!
A website that doesn’t provide value to customers needs a major revamp. Consider redesigning your site if it doesn’t align with your business’ brand and goals anymore and if you are receiving complaints from clients and users.
The starting point of every website redesign is a clear and forward-looking goal. Whether you plan to redesign your site with an internal team or work with a website design company, Webpuppies’ planning guide will provide you with a comprehensive website redesign roadmap that is guaranteed to give you the best results.