In today’s rapidly growing and highly competitive online market, putting up your own online store for your business entails more than just listing your products on the web. You need a good e-commerce platform that can streamline your tasks, provide you solutions, and help you deliver the service that you have.
When choosing which platform best fits your business, there are a couple of factors to consider: popularity, features, design, ease of use, customer support, and pricing. With a hundred options available on the market, it’s nearly impossible to wade through all of them. Thankfully, we’ve rounded up the top three highest-rated e-commerce platforms currently available for you: WooCommerce, Shopify, and Magento. But between WooCommerce vs. Shopify vs. Magento, you might be asking the next question — which one is the best among them? We conducted our research and put together a side-by-side comparison to help you decide which one is more suitable for your needs.
WooCommerce is a free and customizable open-source e-commerce platform plugin built on WordPress. It currently powers millions of sites worldwide and is available directly from WordPress or is offered as an e-commerce option by most web hosting providers.
WooCommerce is highly suggested for small to medium businesses that already have an existing WordPress-powered site and for those who have a limited budget but want to expand with an online store. Since WooCommerce is a WordPress plugin, it integrates with a website’s existing WordPress theme once installed and adds tools for statistics, analytics reporting, and other e-commerce tasks to the site’s dashboard.
Shopify is one of today’s leading e-commerce platforms, designed for businesses of all kinds and sizes.
This platform is ideal for you if you’re looking for premium support for your store, but don’t want to go through a complicated process. It’s a one-stop solution that could take care of your storefront design, content management, inventory tracking, and analytics at the expense of a monthly subscription.
Magento is an open-source e-commerce platform built in PHP. It was first released in 2008 and has been acquired by Adobe in 2018. Magento is one of the leading e-commerce solutions in the industry today and provides online stores with a flexible shopping cart system, catalog management, and powerful marketing tools.
Magento is ideal for small to medium-scale businesses that have the manpower, skills, and time to build their own site. With its open-source model, Magento is highly customizable and is compatible with thousands of plugins and add-ons, but may require longer development time compared to other platforms.
Here’s a side-by-side comparison based on the features of each e-commerce platform.
Each business has its own set of needs, budgets, and goals. Identify your needs, examine the e-commerce solutions closely, think long-term, and remember to always anchor your choice on your business and marketing objectives.