PWA (Not the PGA, mind you), or otherwise known as progressive web apps has numerous benefits for any businesses. Since the PGA was brought up, take out your golf clubs ladies and gentlemen, lets knock out some benefits of what Progressive Web Apps can offer for your businesses.
Before we proceed, a brief definition of what a Progressive Web App is: It uses modern web capabilities to deliver an app-like user experience. It acts just like a mobile application, and we are talking Meryl Streep’s acting level…so you know, it literally feels just like you’re working on your smartphone, able to work offline or in areas with unstable connection.
Back in 2005 till 2007, Progressive Web Apps were deemed a failed experiment given that native apps loaded faster and provided a better overall user experience. However, in the mid-2010s, advancement in web development technologies and a myriad of other factors have made PWAs a possibility that many are exploring nowadays.
An apt example of this is Alibaba’s PWA to engage users in the site, which has proved to be very successful. The number of active users grew by 30% after the implementation of the PWA. Intrigued, aren’t you? Read on to find out the benefits of PWAs, my Padawan. (Cue the Star Wars theme*)
Easily Searched & Found
Progressive Web Apps are easily identified by search engines (unlike your bratty little brother when you’re playing hide and seek, and he hides up in some tree), allowing the app to come up in search results. Optimizing SEO (Search Engine Optimization) in your PWA, you could have your progressive web app discovered by more people than you intended or deemed possible. Whether it’s through Off-site SEO like a post on Facebook, Twitter, LinkedIn, or in an article on your blog or On-site SEO where Meta titles and descriptions are optimized. Your app’s marketability is endless, and holds a great appeal amongst users.
Albeit, not much of a fuss, given that download speeds have significantly improved over the years, however not having to download anything at all if even better. Your progressive web app is launched straight from a URL without having the hassle to download it from an app store. That time you saved can be spent browsing our website’s services and what we can offer for your business. My mum brought me up to be shameless…thanks mum.
No Updating Required
There’s no need to be concerned about updating the app when your phone’s OS has an update because the app is always displayed in its most recent version. Sadly, the same can’t be said for your phone…that doesn’t update to the newest iPhone. #AppleFanBoy So, any changes made to the app, users don’t have to update anything to experience the addition or removal. They’ll just need to start open the app and witness the changes made.
Finally, this benefit is centered more around you, the small business owner more than it is to your customers. There’s no more Apple App Store or Google Play Stores to contend with. There’s not a need for a developer account, in the case of Apple is an expensive annual fee. There’s no waiting for approvals and best of all you don’t have to worry about all of the endless regulations. Sure, there are some things that are simply good business practices, even with apps, but PWA’s allows your app to be free bound by its own uniqueness.
The bottom line is this; Progressive Web Apps is a new app technology with the Native App capabilities we’re all familiar with, but just better. So whether you’re needing the ability to access features like push notifications, geofencing or loyalty rewards, its possible.
In conclusion, allow us to add this caveat to consider. If your business offers its products or services to other countries where the broadband speeds are not as fast as they may be in the United States or Canada. Downloading a native app may take much longer than most people are willing to wait. That problem is eliminated with PWA’s.
When companies such as Forrester & Gartner, a worldwide technology research firm are saying that it’s not a matter of IF, but WHEN companies need to factor in PWA’s as part of their overall mobile development and I would add social media marketing strategy — you know that its the future of apps.
Now is the time to start considering how a Progressive Web App can help your business? If you have more queries, talk to us! We provide a free consultation to help and improve your business whichever we can.