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[Infographic]HubSpot vs. Salesforce vs. Zoho: An In-Depth Comparison of the Most Popular CRM Tools

Your company has finally started to scale and now you’re hunting for a Customer Relationship Management (CRM) software to integrate into your business. With many options existing in the market, you might find it difficult to choose which one is the best for you without having to try them yourself extensively.

On your behalf, we’ll take a deep dive into the existing CRM vendors in the market. In this article, we’re doing a comprehensive CRM software review so you can easily see how each CRM compares and find out which ones fit the requirements and offer the features that you’re looking for.


HubSpot is best suited for small to medium-sized businesses that are looking for a simple, lightweight, and intuitive CRM. Since it’s a cloud-based solution, HubSpot can pull data online and automatically populate the records so sales reps need not worry about manually putting data out of the box.

With HubSpot CRM, you can view your entire sales pipeline in one dashboard; control the content, channels, and marketing performance in one place.

While HubSpot is free for everyone to use, they also offer paid, upgraded packages that offer other helpful features like call recording, email tracking to nurture deals, email scheduling, and alerts when prospects are visiting your website.


Established in 1999, Salesforce is the #1 CRM software in the market. Salesforce began its roots by serving small-scale businesses with their SaaS-based CRM solutions. Over the years, they moved their old-school databases to the cloud and have also developed their software to adapt to the needs of larger companies.

Nowadays, Salesforce serves big enterprises and huge corporations by tracking customer information and interactions in one place, driving customer engagement by automating and personalizing email marketing, and offering a 24/7 customer support team. A common CRM software review that Salesforce received is that it’s fully customizable and you can connect it to other software that you’re already using.


Zoho is an online CRM software vendor tailored to small to medium-sized businesses. Like other CRM software vendors, they offer powerful tools such as sales and marketing automation, streamlining the lead nurturing process, and providing real-time reports and insights to track your team’s sales performance.

While Zoho offers straightforward CRM features and a more affordable price point compared to its contenders, customizability in some areas remains to be limited. However, a unique feature that the Zoho CRM has is its gamification for the sales team. Zoho allows members to earn points based on their sales performance and places them on a leaderboard.

HubSpot vs. Salesforce vs. Zoho: A Comparison

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Picking a CRM for your business is a critical decision that can affect your organization in the long run. Before anything else, a CRM software must align with your existing business processes; otherwise, it can cause your team to run into a lot of complications that would prove to be counterproductive to this investment.