10 Ecommerce Site Best Practices to Boost Sales

If you run an online business, here are 10 best practices for your ecommerce website development to generate more leads and skyrocket your sales revenue like never before.

1. A prominent CTA button

When embarking on an ecommerce web development in Singapore, incorporating a prominent Call-to-action (CTA) button is essential for prompting visitors to take decisive action.  A  well-executed CTA acts as the natural next step after reviewing the website and products. It also reduces the chance of potential customers skipping out of the site to check out competitors’ offerings. 

2. Streamline your menus

Too many menu categories can be confusing and difficult to navigate when browsing your website.  This is when working with your ecommerce developer in Singapore to streamline the site menu in a simple and logical approach becomes important.  As a rule of thumb, always set up your menu in such a way that visitors can find what they need within 3 clicks.

3. Make sure the search bar is always present

The next step for your ecommerce website development in Singapore is to ensure you have a search bar to help your customers locate what they want in one click.  This is especially important if your site contains a large volume of products and locating a specific product would require time-consuming page-by-page search.

4. Use high-quality product pictures

A picture tells a thousand words.  Your ecommerce website development in Singapore should always have high-quality photos that capture the key features of the product.  Good photos are effective for convincing customers to buy a product without touching the physical item.  They are also the cornerstones for encouraging visitors to spend more time on your website.

5. Write persuasive product copies

Persuasive copies can capture the attention of your audience, trigger their emotions and convert them from leads to customers.  When a marketing copy is compelling, it presents your products and services in the best light.  Letting your ecommerce developer in Singapore work alongside an experienced copywriter can easily double your chances of closing online sales and improving revenue.

6. Feature a promotion banner

It takes 2.6 seconds for your visitors to land their eyes on a specific area on your website.  This means having a prominently placed banner featuring your value proposition is essential for capturing their attention and nudging them towards the next step such as clicking to buy, downloading or filling in their details.

7. Have a “Best Sellers” &/or “New Arrivals” section

While planning your ecommerce website development in Singapore, make sure to create specific sections such as ‘New Arrival’ or ‘Best Sellers’ for your new and best products to stand out.  Such sections are effective for promoting products and boosting sales because customers can click directly into these sections to browse their preferred merchandise.

8. Offer a variety of payment options

Incorporate a variety of payment options on your ecommerce site not only facilitate faster and more convenient payment but also allow more customers with different payment preferences to buy from your site.  More payment options can also lower the shopping cart abandonment rate.

9. Make customer support accessible

Good customer service provides a slew of benefits like higher sales, a higher level of customer loyalty, better brand recognition and fewer returns or complaints.  Including features such as chatbot, toll-free hotline and upfront return policies in your ecommerce website development can boost customers’ confidence to buy online because they know the terms and conditions that come with the products.

10. Add secure checkout badges

Research has found that 62% of all cyber-attacks were targeted at small and medium-sized businesses.  When you incorporate security features and security badges on your site, you not only ensure business continuity but also give customers peace of mind when shopping at your site.  This can also prevent customers from backing out due to security concerns.

Conclusion

In summary, running an ecommerce business goes beyond creating a website full of product listings.  Incorporating the 10 best practices suggested above are essential strategies for keeping up with the ever-changing digital marketplace and ensuring bustling business.  If you intend to build an ecommerce business that resonates with your customers, always choose to work with an ecommerce developer in Singapore like Webpuppies who can offer end-to-end solutions.  Click here for more information on our solutions.