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CONTENT MARKETING

A question we get asked a lot (though less often after Google’s latest algorithm update) is, “is content marketing important?” In answer to that, consider the following: Companies who are leaders in content marketing grew their year on year traffic by almost 20% while their peers whose content marketing wasn’t as good grew their year on year traffic by less than 3%. That is the power of content marketing. What is important in content marketing is ensuring it is done right as this is material that will be see by new and existing customers. All of our content marketing projects, apart from having our paw of approval, has the following:

We create custom content for your company website or blog that explains your products and services in a way that consumers can understand and connect with your brand

Content we write for you is relevant, engaging and slightly ahead of the curve so that you are seen as a market leader

We create content is a manner that search engines can read so that users who perform searches for relevant topics on the search engine of their choice will find your business

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